One of the largest food and drug retailers in the US, Albertsons feeds more than 15% of the population. The goal was to unify their disjointed digital ecosystem into a more cohesive, scalable, and modern experience, combining 22 different mobile apps — all maintained by the same four design themes.
Team:
Rafael Cordeiro, August Kreowski, AJ Ortillo, Anika George, Austin DeHaven, Cindy Chen, Claire Yuan, Cryssac Aldo, Jeff Lo, Nadia, Neha Saboo, Taz Mota, Rany Lee, Carl Dunker, Bhabna Haque, Do Hee Park, Esther Lee, Jamie Catacutan, Nadia Sko, David Ukauwa
Role:
Creative Director / Designer
Agency:
YMLWork / Albertsons
Albertsons new design system includes a new point of view on
color, type, bespoke icons and 150 illustrations that modernized
the interface to appeal to a new demographic: young families.
+248% Increase in digital sales
+51% Increase in registration rate
+93% Improved membership retention rate