Mobly is a Brazilian e-commerce platform specializing in home furnishings, garden, and leisure equipment, as well as electrical items. The objective of this pitch was to elevate Mobly beyond a typical e-commerce site and position it as a source of decoration and inspirational tool.

Team:

Rafael Cordeiro, Phil Hodge, Amit Garg, Morgan Pendergrass, Kaylee Zentai, Shayna Stewart, Melati Belot, Joe Johnston

Role:

Associate Creative Director / Designer

Agency:

YML

Work / Mobly

Most consumers find it hard to discover their own style and to
express it in their decoration. We saw two customer mindsets
when shopping for furniture: Dreaming (Shopping for a project)
and Mission (Shopping for an immediate need).

A dynamic design for each shopping intent.

Looking for ideas.

Based on the search terms used, we dynamically serve up a PDP page that focuses on inspiration first with product specs lower in the hierarchy.

Looking for the table.

For those looking to buy a specific item, we level up the product specs then follow with more inspiration lower on the PDP page.

Inspiring both mindsets across the entire
customer journey

Next

CPK

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