With Gen-Z and the world trending towards online purchases, social media has transformed the landscape and expectations of shoppers. At a pivotal moment where Champion could capitalize on their cultural boom with online shopping, YML executed an e-commerce approach for a newer generation.
Team:
Rafael Cordeiro, Soli Moshfeghian, Shannon Walters, AmberNechole Hart, Chelsea Kinley, Bhabna Haque, Marcus Thompson, Austin Dehaven, Marcus Thompson, Joe Sontag, Craig Kind, Ricardo Portocarrero
Role:
Creative Director, Designer
Agency:
YMLWork / Champion


+3% Increase in conversion
+17% Increase in average order value
+26% Increase in average revenue/user
key takeways
· Built a product roadmap driven by data
· Delivered an e-commerce experience centered around Gen Z
· Crafted a scalable content & design system
· Beat holiday rush with a 6 month launch

