With Gen-Z and the world trending towards online purchases, social media has transformed the landscape and expectations of shoppers. At a pivotal moment where Champion could capitalize on their cultural boom with online shopping, YML executed an e-commerce approach for a newer generation.

Team:

Rafael Cordeiro, Soli Moshfeghian, Shannon Walters, AmberNechole Hart, Chelsea Kinley, Bhabna Haque, Marcus Thompson, Austin Dehaven, Marcus Thompson, Joe Sontag, Craig Kind, Ricardo Portocarrero

Role:

Creative Director, Designer

Agency:

YML

Work / Champion

+3% Increase in conversion
+17% Increase in average order value
+26% Increase in average revenue/user

^{key takeways}· Built a product roadmap driven by data
· Delivered an e-commerce experience centered around Gen Z
· Crafted a scalable content & design system
· Beat holiday rush with a 6 month launch

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YML